Water Street cultivated a five-year relationship with MarketLab’s founder and CEO.  He chose to partner exclusively with Water Street in 2011 based on our ongoing ideas for expansion and ability to customize an arrangement that met his goal of transitioning out of the business with an ownership position.  Our team facilitated seven acquisitions to expand MarketLab’s blue-chip brands, bolster its pipeline of private label products, and solidify its leadership position in key markets.  We also invested in the company’s direct marketing capabilities, distribution platform, and infrastructure. Since partnering with Water Street, MarketLab has more than doubled its customer base to encompass 95 percent of all U.S. hospitals.  Today, MarketLab is a leading direct marketing supplier of specialty products and services to healthcare providers. The company is unmatched in its ability to respond with speed and innovation to the unique needs of its customers.

Gene Babcock

Chief Executive Officer

Work with us

Prior to joining MarketLab, Gene Babcock achieved a successful 20-year career at Beckman Coulter, Inc., a global medical device company. As vice president of Beckman Coulter’s global field service, he increased customer satisfaction and responsiveness while streamlining operations. Gene joined Beckman Coulter in 1989 and was promoted to positions of increasing responsibility, including corporate controller, financial leader for the diagnostics division and business center manager for the cellular analysis group. Gene began his career by working with several large healthcare distributors, including Bergen Brunswig and National Healthcare and Hospital Supply. He received a bachelor’s degree in accountancy from Northern Illinois University and a master’s in business administration from Pepperdine University. Gene also earned an executive master’s degree from Stanford University