MarketLab is a leading specialty distributor of unique products to the clinical laboratory, hospital nursing and magnetic resonance imaging (MRI) markets. The company directly markets to a highly diversified, core group of 11,000 customers including hospitals, integrated delivery networks, physician practices and clinical labs. MarketLab’s direct marketing strategy is anchored by a highly effective catalog operation that is supported by a proactive inside sales calling effort. Water Street invested in MarketLab in 2011.  Together with the management team, we are strategically expanding the company’s strong marketing platform and distribution capabilities. We are pursuing acquisitions that will grow MarketLab’s footprint in its current markets, as well as extend its capabilities into adjacent healthcare markets.

Gene Babcock

Chief Executive Officer

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Prior to joining MarketLab, Gene Babcock achieved a successful 20-year career at Beckman Coulter, Inc., a global medical device company. As vice president of Beckman Coulter’s global field service, he increased customer satisfaction and responsiveness while streamlining operations. Gene joined Beckman Coulter in 1989 and was promoted to positions of increasing responsibility, including corporate controller, financial leader for the diagnostics division and business center manager for the cellular analysis group. Gene began his career by working with several large healthcare distributors, including Bergen Brunswig and National Healthcare and Hospital Supply. He received a bachelor’s degree in accountancy from Northern Illinois University and a master’s in business administration from Pepperdine University. Gene also earned an executive master’s degree from Stanford University